PEMASARAN HASIL KEBUN MELALUI DIGITALISASI DAN STRATEGI KEWIRAUSAHAAN DI DESA SUKANDEBI
Keywords:
Digital Marketing; Garden Produce; Sukandebi Village; Entrepreneurship; KKN.Abstract
This community service research aims to analyze the impact of implementing digitalization and entrepreneurial strategies on the marketing of garden produce in Sukandebi Village, Naman Teran District, Karo Regency, North Sumatra. The majority of Sukandebi Village residents are farmers who still rely on conventional sales systems through middlemen at low prices. The implementation method uses a participatory and educational approach, including observation, socialization, training, and direct mentoring for farmers over 10 days (September 1–10, 2025). The results of the activities show that digital transformation is effective in changing farmers' mindsets from passive producers to proactive agri-entrepreneurs. The increase in digital literacy and the use of Google Maps successfully improved the geospatial visibility of the products ("Sukandebi Farm Produce"), enabling direct sourcing by out-of-town buyers. In addition, the reinforcement of simple branding ("Healthy Vegetables Sukandebi") successfully enhanced the value proposition and comparative competitiveness of the products. The sustainability of this program requires post-KKN assistance for online management and e-commerce cooperative development
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