MANAJEMEN DAKWAH DI ERA DIGITAL: STRATEGI DAN INOVASI ORGANISASI DAKWAH

Abstract

Social change and the development of digital technology have transformed patterns of communication, social behaviour, and the dissemination of religious information. This situation presents both opportunities and challenges for Islamic da’wah. Da’wah is no longer confined to conventional spaces such as mosques, religious study circles, Islamic boarding schools, and pulpits, but has expanded into the digital sphere through social media, video platforms, podcasts, websites, and various other communication media. In this context, da’wah management plays a strategic role in ensuring that da’wah activities can be effectively planned, implemented, monitored and evaluated. This article aims to analyse the concepts and functions of da’wah management, human resource development, digital da’wah strategies, as well as the challenges and opportunities facing da’wah organisations in the face of digital transformation. The research method employed is a literature review using a descriptive-analytical approach, through an examination of relevant literature on management, da’wah, communication, organisations, and digital transformation. The findings indicate that the success of da’wah in the digital age is influenced by an organisation’s ability to integrate Islamic values with the principles of professional management, communication innovation, the utilisation of technology, the strengthening of cadres, collaboration, and continuous evaluation. Adaptive da’wah management that is oriented towards the needs of the community can transform da’wah from merely a means of conveying religious messages into a vehicle for social empowerment. With the right strategies, da’wah organisations can broaden the reach of Islamic messages, increase community participation, and make a tangible contribution to the welfare of the Muslim community amidst digital transformation. Therefore, strengthening organisational capacity, improving preachers’ digital literacy, managing high-quality content, and utilising data and evaluating community responses are vital components of sustainable da’wah development. This approach enables da’wah organisations to remain relevant, credible, responsive, and capable of addressing the needs of the Muslim community in a contextually appropriate manner.